Take a look at our newest video on how to sell via bulk email without losing your ISP. To order, go to www.salesandmanagementsolutions.com/lp_email.htm or call 716-504-0314.

One error I see many of my clients making is giving too many choices on their web pages and especially the landing pages. Foe example, I have a client who sells an $800.00 item that comes in 6 size models and requires the buyer to know if the electrical service in their homes is 100 amp or 200 amp. The problem with these choiuces is most visitors to the page will not or cannot make all those decisions. They will vote with their mouse and click somehwre else. How can you sell complex items without so many choices?

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One of the most important factors in search engine optimization is your title tag. This is written in the HTML code for your page in the “head” section. Many companies make the mistake of simply using their company name on every page of their site. This is a costly error, since today, search engines use the title plus key words in your content, more than ever to determine your search engine standings. Here are some tips for getting better standings through the proper use of title tags.

In addition to search engine ranking, your title tag will appear in the title bar of web browsers for visitors who open your page. Having descriptive title tag is important for visitors as well as for search engines.

A Word About Keywords
Before building any web site or even any web page, it is important that you choose 3 or 4 prime key words Continue reading this post…

When you choose key words for search engine optimization of your web site, it’s a good idea to choose general keywords that will draw a lot of exposure. After all, you aren’t paying for each site visitor, so the more the better. For example, the keyword  “internet marketing” gets about 22 million searches per month. This is a very general keyword, but the idea with free searches is to draw even a small portion of these prospects to your site. Since it’s free, the more the merrier.

Long Tail Key Words
However, when you are paying per click, your strategies should be different. General keywords draw lots Continue reading this post…

We have all been told not to judge a book by it’s cover but in a digital world, people judge emails, articles, books and many other offerings by their title. Our customers have too much stuff to read and too little time not to use titles to sort and to delete.

Without a great title, your video, email or article will most likely hit the trash bin.

But, how do you create a magnetic or compelling title?

Here are some techniques for you to try and to see the effect on your audience.

1. Use Specifics

“Top 5 Reasons Why Your Diets Have Failed” or “”12 Secrets For Getting Prospects To Return Your Call”. Continue reading this post…

I often see questions in discussion groups and blogs that ask about basic numbers one can expect from pay per click ads. Unfortunately, there is often no reply to these questions or the reply is too general to interpret.

This article will attempt to satisfy the thirst for this information and explain the numbers you should be monitoring and what you can expect from your pay per click and sponsored ads.

Impression To Click Ratio

After many campaigns on line, I believe the ratio the search engines like is 1% or greater. That is at least one click per 100 impressions. I have noticed that in any ads where my Impression To Click Ratio is less than 1%, Google begins to move my ads down the page and I have to bid more to stay on the first page of results. I have also noticed that when my Impressions Per Click are greater than 1%, my ads seem to rise in the rankings and I can even cut my bids and still stay in good positions. My clients and I shoot for a minimum of 1% Impression To Click Ratio and some ads reach as high as 10%. We suggest you shoot for that range. If you can’t hit that range, you will need to try different keywords and ad variations.

Click To Purchase Ratio

The number of visitors who purchase from you will depend on your price, your offer and many factors. However, as a rough rule of thumb, we suggest 3% is an average Click To Purchase Ratio. It can be much higher or much lower but that gives you a rough average to shoot for. If you are not hitting this number, it try experimenting with the price, the offer, the landing page and the key words.

Click To Freeby Ratio

If your landing page gives away a free white paper, e-book or other freeby, we find that a rough average is 3% to 10% of the visitors will request the free information. The biggest obstacle to giving away free items is asking for too much information from the visitor. The less you ask for, the more likely you are to get a request. We suggest you only ask for first name and e-mail address if that is all you need. Asking for age, address, cell number and other extras greatly reduces the requests you will receive.

If you are falling below these numbers, it is often a trust issue. Maybe your site is perceived as untrustworthy or perhaps the links do not work.  Experiment and try different things until you hit and exceed these ratios.

Maximum Profitable Bid Calculation

Like all auctions, pay per click sites have a tendency to get us to pay more than we should for clicks. Many of us bid with our emotions. Just ten cents more and we are sure we will get the traffic and sales we need. Before you bid, you should always have an idea of how much you can afford to pay and still make a profit.

To estimate the amount you should be bidding, start by calculating  your gross profit per sale. To calculate this number, take your selling price, less the cost of shipping and handling, less the cost of buying or creating the product and all packaging. This calculation gives you your gross profit per sale.

As an example, if you sell a product for $49.95 plus $10.00 shipping, you sell for a total of $59.95. If that product costs $20.00 plus $4.00 shipping plus $10.00 in shipping and packaging, your cost is $34.00. That means your gross profit is $25.95  ($59.95 - $34.00) per sale.

If you sell to 3% of the visitors who click their way to your site and you bid $1.00 per click, you will pay $100.00 for 100 clicks. Of those clicks, if three will buy, your gross profit on your $100.00 investment in advertising will be $77.85 (3 times $25.95). It won’t take long to go broke if you advertising costs are more than your gross profit.

You need to decide how much you advertising should be as a percentage of gross profit and bid accordingly.

Getting More Clicks For Less Money

To lower your bid costs, stay away from the common or general key words and look for “niche” key words. These are more specific keywords. For example, if you sell digital cameras, the key word “digital camera” may be too expensive for you to bid on. However, if you bid on the keyword for your specific model or brand, such as “Canon Digital Camera” or “Cannon S362” you usually can bid far less per click. These niche words have fewer clicks but if you bid on a lot of them, your total impressions and clicks will be as high or higher than the general key words and your profit will be much higher.

For more information on Pay Per Click or to have us assist you in creating a campaign that pays, visit www.web-star.biz or call us at 716-504-0314.

There are three important factors in selecting key words that will lead to success. Many web marketers miss one or two when they choose their key words and that can lead to less effectiveness. To be successful, you need to assess your strengths and weaknesses in the following key words areas.

Number Of Searches
At first glance, it appears that choosing key words with high search numbers would be a wise decision, and it may well be. However, the higher the number of searches, the stronger the competition usually. Often the money is not made using extremely highly searched and general key words but the gold is more often in smaller niche markets. When you look at a list of key words where some words have 200,000 searches  per month, the less searched words seem tiny. But a good key words with 4,000 searches per month can often get you as many sales with far less cost, so pay attention to the smaller niche words when choosing.

Number Of Pages

When you key in a phrase to a search engine, the results tell you how many pages of information matched your search. Those pages are your competitors. If you want to be seen in the search engines, your page has to be near the top. If there are 3 million pages on the web, that is a tougher accomplishment than if there are 175,000. For example, today, Google returned 29 million pages about “sales training” but only 15 million for business to business sales training”. Using this modifier would eliminate half the pages you need to better to get near the top. Being even more specific and entering “business to business price negotiating” cuts the competition to a meager 8 million. As you can see, the trick is to find key words that are specific enough to return buyers who can find you but that still get a good number of searches monthly.

Competition

The final factor we will discuss in this article is the level of competition. If you search a key phrase in Google, look at the right side of the page for the ads from sponsors. Count the ads on the front page and all subsequent pages until you see an ad repeat. That is a good count of the number of sponsors competing for the phrase you entered. The higher the number, the more competition for that phrase. This will mean higher costs for pay per click traffic and more competitors to overcome for organic traffic.

Choose Wisely

As you can see, the key words chosen have a large bearing on your future success and there are several factors to weigh before jumping in. We do a complete analysis for our clients for a very low flat fee. If you would like expert analysis of key words before you launch, visit www.web-star.biz or call 716-504-0314.

The Internet lives on fresh content. The fresher the better. If your web site has content older than 30 days, you are old news. We are referring to articles that discuss meaty ways you visitors and readers can benefit from your knowledge. Readers and visitors today expect you to share important information with them before they make a purchase. This allows them to evaluate your knowledge of your subject matter and the quality of your work before they commit to anything.

But creating this avalanche of content is difficult. First, you have to be able to write interesting and concise articles and produce interesting videos. But even if you have the skills, do you have the time? If you are serious about creating content on a regular basis, you need to assign someone at your company with a series of deadlines and a list of topics or it just won’t get done.

Once you have the content, the first and primary use is to put it on your web and on your blog as a free source of information you can give visitors to interest them in using your products and services. But that is just the beginning.

You can post your articles and videos on hundreds of social sites, video sites and directories. This directs people who see your material to come to your site and it also creates back links to your site from quality high-traffic sites around the web. These bank links are what raises your site higher in the search engines and drives more traffic to you , creating a cycle of visitors and sales.

Because of the amount of time, talent and effort involved in creating this content, our company can do it for you while you do what you do best. We research and write articles about your products and services and we create interesting video productions. You can us these on your site with no work on your part. We do it for a low flat fee. Find out more at www.web-marketing.biz

But that’s not all. We also publish these articles at hundreds of video and social sites around the web, at hundreds of article listing sites and on literally thousands of directories. This creates bank links and traffic.

Visit www.web-marketing.biz and ask for your free web site evaluation. We will send you a free white paper on the three most important factors in web marketing success and we will send you an analysis of your current web site as to your meta tags, key word density and number of back links. We know this information will help you be more successful on line and it is absolutely free.