One error I see many of my clients making is giving too many choices on their web pages and especially the landing pages. Foe example, I have a client who sells an $800.00 item that comes in 6 size models and requires the buyer to know if the electrical service in their homes is 100 amp or 200 amp. The problem with these choiuces is most visitors to the page will not or cannot make all those decisions. They will vote with their mouse and click somehwre else. How can you sell complex items without so many choices?

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